Privacy Policy

1. Data Controller

The data controller is USA Import Auto, located at ul. Puławska 49, 05-500 Piaseczno, Poland.

For inquiries regarding personal data, please contact us:
Email: kontakt@usaia.pl
Phone: 574 693 460

2. What Data We Collect

When you use our website, we may collect the following data:

3. Purposes of Data Processing

• Responding to inquiries — replying to messages from contact forms, preparing import quotes
• Order fulfillment — bidding, transportation, and vehicle import on behalf of the client
• Phone and email communication — based on your consent
• Marketing and analytics — website traffic analysis, ad optimization (Meta Pixel)
• Legal obligations — retention of data required by applicable laws

4. Legal Basis for Processing

We process personal data based on the following:

• Art. 6(1)(a) GDPR — user consent (contact forms, marketing cookies)
• Art. 6(1)(b) GDPR — performance of a contract or pre-contractual measures (fulfillment of vehicle import orders)
• Art. 6(1)(f) GDPR — legitimate interest of the data controller (analytics, website optimization, enforcement of claims)

5. Cookies and Tracking Technologies

a) What are cookies

Cookies are small text files stored on your device. We use them for the proper functioning of the website and for analytical and marketing purposes.

b) Meta Pixel (Facebook Pixel)

This website uses Meta Pixel (ID: 1679458543231150) provided by Meta Platforms Ireland Limited.

Meta Pixel collects data about:

• Pages visited on the website (PageView event)
• Contact form submissions (Lead event)
• Technical browser and device data

This data may be transferred to Meta servers in the United States. The transfer is conducted under the EU-US Data Privacy Framework and standard contractual clauses. For more information, see: Meta Privacy Policy.

c) How to manage cookies

You can manage cookies in your browser settings -- block them, delete them, or receive notifications when they are stored. Disabling cookies may affect the functionality of the website.

6. Communication via WhatsApp

Our primary contact channel is WhatsApp, a service provided by Meta Platforms Ireland Limited. When you contact us via WhatsApp, Meta processes your data (phone number, message content) in accordance with their privacy policy. The data controller has no influence over how Meta processes data within the WhatsApp infrastructure.

7. Data Retention Period

• Contact form data — until the inquiry is fulfilled, then for a period of 3 years (statute of limitations for claims)
• Client data — for the duration of the contract and 5 years after its termination (tax obligations)
• Meta Pixel cookies — in accordance with Meta's policy (up to 2 years)
• Technical data (logs) — up to 12 months

8. Your Rights

Under the GDPR, you have the following rights:

• Right of access — you may request information about what data we process
• Right to rectification — you may request correction of inaccurate data
• Right to erasure — you may request deletion of your data ("right to be forgotten")
• Right to restriction of processing — you may request that we restrict the processing of your data
• Right to data portability — you may receive your data in a machine-readable format
• Right to object — you may object to the processing of your data based on legitimate interest
• Right to withdraw consent — at any time, without affecting the lawfulness of processing carried out prior to withdrawal
• Right to lodge a complaint — with the President of the Personal Data Protection Office (UODO), ul. Stawki 2, 00-193 Warsaw, Poland

To exercise your rights, please contact us at: kontakt@usaia.pl

9. Data Sharing

Personal data may be shared with the following entities:

• Meta Platforms Ireland Limited — through Meta Pixel and WhatsApp (transfer to the USA under the EU-US Data Privacy Framework)
• home.pl (Poland) — website hosting, servers located in Poland/EU
• Email service providers — for the purpose of email correspondence

We do not sell personal data to third parties. Data is not transferred to third countries except as described above (Meta -- USA).

10. Data Security

We implement appropriate technical and organizational measures to protect personal data, including encrypted connections (SSL/TLS), hosting server security, and restricted data access.

11. Changes to This Privacy Policy

We reserve the right to update this privacy policy. Changes will be published on this page with the date of the last update. We recommend checking this page periodically.

12. Contact

For matters related to personal data protection, please contact us:

Disclaimer: This privacy policy is an informational document and does not constitute legal advice. We recommend consulting a lawyer to verify compliance with applicable regulations.